About the Author

Patricia Hursh

Patricia Hursh is the president and founder of SmartSearch Marketing. Today she leads the Client Services division of the agency. She specializes developing digital strategies and full-funnel marketing solutions for B2B companies. Patricia leads multi-functional teams to ensure bottom-line business results for SmartSearch Marketing’s clients.

07
Aug

Industry Facts: B2B Marketing Budgets

By: Patricia Hursh
One of the questions I am most frequently asked is: “How much money should my company be investing in marketing?” Here’s a summary of B2B marketing spend, as a percentage of total company budget, as a percentage of revenue, and by industry. Wondering how you stack-up? Read on…
Read More
02
Jul

Benefits of Video SEO

By: Patricia Hursh
B2B marketers understand the importance of content, but many are missing the boat when it comes to video. Do you have a video optimization and marketing strategy in place? Are you capitalizing on YouTube’s huge business audience? Let’s take a deep dive into the benefits of video SEO for B2B organizations.
Read More
04
Jun

Reverse-Engineer a Winning SEO Strategy Using Competitive Intelligence

By: Patricia Hursh
One important question every digital marketer should ask is: How can my website rank higher than my competitors for customers’ most important search queries?  The answer is found in analyzing top-ranking sites and reverse-engineering a winning organic search formula, and the logical place to start is a SEO Competitive Assessment.
Read More
05
Jul

Challenges of Recruiting & Retaining Digital Marketing Employees

By: Patricia Hursh
Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challenges...
Read More
05
Jul

SmartSearch Marketing: Our Unique Agency Environment

By: Patricia Hursh
What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing.
Read More
05
Jul

SmartSearch Marketing is Hiring Paid Media Experts

By: Patricia Hursh
SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on…
Read More
20
Sep

SmartSearch Marketing is Proud to be a Google Premier Partner!

By: Patricia Hursh
SmartSearch Marketing was recently named a Google PREMIER Partner Agency. This is an honor reserved for select agencies that meet Google’s stringent qualification criteria including: the ability to keep and grow clients, employee education and skills development, obtaining multiple Google certifications, and adhering to additional agency best practices. We are proud to be one of...
Read More