5
Jul

Challenges of Recruiting & Retaining Digital Marketing Employees

Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challenges associated with today’s recruiting environment.
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5
Jul

SmartSearch Marketing. Our Unique Agency Environment

What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing. Read more

5
Jul

SmartSearch Marketing is Hiring Paid Media Experts

SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on…
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20
Sep

SmartSearch Marketing is Proud to be a Google Premier Partner!

SmartSearch Marketing was recently named a Google PREMIER Partner Agency. This is an honor reserved for select agencies that meet Google’s stringent qualification criteria including: the ability to keep and grow clients, employee education and skills development, obtaining multiple Google certifications, and adhering to additional agency best practices. We are proud to be one of only a few B2B-oriented digital agencies that is also a Google PREMIER Partner. Read more

20
May

3 ways to improve B2B lead quality

Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts. Read the full text on:

28
Apr

Initial Thoughts on the Impact of Google Eliminating Right Rail Ads

At the end of February we blogged about a significant change in the way Google displays ads on Search Engine Results Pages (SERPs) – i.e. no longer showing ads on the right side of the page, for most searches.  There was a lot of concern in the marketplace that this might negatively impact Pay-Per-Click (PPC) results, especially for smaller advertisers. This doesn’t appear to be the case. Read more

7
Mar

B2B Lead Gen Solutions for Technology Companies

In my previous post I discussed the advantages of working with a search marketing specialist (versus a general digital marketing agency).  I’d like to take the concept of specialization one step further and explore the benefits of working with an agency that specializes in a particular industry or type of solution – namely B2B lead generation. Read more