Digital Marketing is a fast-paced, growing, and very competitive industry. The cornerstone of success for all digital agencies is recruiting and retaining exceptional people. After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success. Here is how SmartSearch Marketing is approaching the opportunities and challenges associated with today’s recruiting environment.
What makes a digital marketing agency a great place to work? How do you know if an agency environment is right for you? And which firm offers the best fit given your individual goals and career aspirations? Here is a summary of the unique agency environment we have built at SmartSearch Marketing. Read more
SmartSearch Marketing was recently named a Google PREMIER Partner Agency. This is an honor reserved for select agencies that meet Google’s stringent qualification criteria including: the ability to keep and grow clients, employee education and skills development, obtaining multiple Google certifications, and adhering to additional agency best practices. We are proud to be one of only a few B2B-oriented digital agencies that is also a Google PREMIER Partner. Read more
At the end of February we blogged about a significant change in the way Google displays ads on Search Engine Results Pages (SERPs) – i.e. no longer showing ads on the right side of the page, for most searches. There was a lot of concern in the marketplace that this might negatively impact Pay-Per-Click (PPC) results, especially for smaller advertisers. This doesn’t appear to be the case. Read more
In my previous post I discussed the advantages of working with a search marketing specialist (versus a general digital marketing agency). I’d like to take the concept of specialization one step further and explore the benefits of working with an agency that specializes in a particular industry or type of solution – namely B2B lead generation. Read more