05
Jul

Challenges of Recruiting & Retaining Digital Marketing Employees

By: Patricia Hursh
Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challenges...
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05
Jul

SmartSearch Marketing. Our Unique Agency Environment

By: Patricia Hursh
What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing.
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05
Jul

SmartSearch Marketing is Hiring Paid Media Experts

By: Patricia Hursh
SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on…
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20
Sep

SmartSearch Marketing is Proud to be a Google Premier Partner!

By: Patricia Hursh
SmartSearch Marketing was recently named a Google PREMIER Partner Agency. This is an honor reserved for select agencies that meet Google’s stringent qualification criteria including: the ability to keep and grow clients, employee education and skills development, obtaining multiple Google certifications, and adhering to additional agency best practices. We are proud to be one of...
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28
Apr

Initial Thoughts on the Impact of Google Eliminating Right Rail Ads

By: Patricia Hursh
At the end of February we blogged about a significant change in the way Google displays ads on Search Engine Results Pages (SERPs) – i.e. no longer showing ads on the right side of the page, for most searches.  There was a lot of concern in the marketplace that this might negatively impact Pay-Per-Click (PPC)...
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07
Mar

B2B Lead Gen Solutions for Technology Companies

By: Patricia Hursh
In my previous post I discussed the advantages of working with a search marketing specialist (versus a general digital marketing agency).  I’d like to take the concept of specialization one step further and explore the benefits of working with an agency that specializes in a particular industry or type of solution – namely B2B lead...
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24
Feb

Google Eliminates Ads on Right Side of Desktop Search Results

By: Patricia Hursh
Last week Google made a significant change in the way ads are displayed in desktop search results.   SmartSearch is monitoring our clients’ search programs on a frequent and thorough basis in order to determine how this change is impacting paid search results.  Key facts about the change are summarized here…
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