Bing Remarketing: The best-kept marketing secret

Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. Read the full text on:


Is It Time for Your Annual PPC Check-Up?

Just like an annual physical exam, marketers should regularly conduct a PPC “check-up”.  The beginning of the year is a great time to do this type of assessment.  In this post I cover the most important campaign elements to review including ad extensions, site exclusions and search queries.  Improve the efficiency and effectiveness of your paid media program with a 2017 Check Up! Read more


5 reasons advertisers should NOT ignore Bing Ads

Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.

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The unexpected impact of Google automated ad extensions

What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Read the full text on:


Creating a Successful Call-Only Mobile Campaign

In February 2015, Google launched Call Only Campaigns.  These campaigns allow marketers to exclusively target mobile devices and drive phone calls.  In this post I share my tips for effective Call-Only Mobile Campaigns including keywords, ad copy, bid management and ad scheduling… Read more


Google Customer Match – B2B Case Study

In September 2015, Google announced the launch of Customer Match.  Customer Match allows advertisers to upload email addresses and create an audience “match list” in their AdWords account. In this post I’ll explain the success we’ve had using Customer Match as part of a B2B lead generation program. Read more


Tips For Getting A New Google AdWords Account Off On The Right Foot

Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning.

In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.

Here are seven key steps to creating a new Google AdWords account:

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