16
Jul

Google AdWords – Ready for the Big Change?

By: Kate Powell
Enhanced Campaigns: The Good, the Bad and the Ugly Monday, July 22nd is D-Day for many web marketers. That’s the day that Google can start converting Google AdWords accounts to an Google Enhanced Campaign from a legacy account. Why the change? Some say it’s to help marketers advertise more effectively in a world where marketing is...
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13
Dec

Remarketing As A Branding Tool For B2B

By: Kate Powell
Branding in B2B search engine marketing is a constant topic for debate. All B2B marketers realize that online brand awareness and recognition is extremely important, and most marketers already promote their brand via PPC (Pay-Per-Click) campaigns and SEO (Search Engine Optimization) programs. To increase the effectiveness of your efforts, I also recommend implementing remarketing. A...
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07
May

6 Targeting Methods To Reach Your Business Audience Via LinkedIn

By: Kate Powell
Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC (Pay Per Click) search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads. LinkedIn Ads is an offering from...
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