About the Author

Kristie Colby

11
Mar

Hiring a Search Marketing Agency: 4 Essential Questions To Ask

By: Kristie Colby
There are many questions that should be asked during an RFP or interview process for hiring a Search Marketing Agency. After executing countless client on-board processes, I have found that ensuring a good fit between a client and an agency comes down to asking the right questions. I recommend that you ask these 4 critical...
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23
Dec

Search Marketing: A Year in Review 2013

By: Kristie Colby
As the year comes to a close, it seems everyone is looking back on how far we’ve come.  January of 2013 is a faraway place and all of the animals Google has thrown at us since (including a Hummingbird) leave us not too worse for the ware. So if you struggle to remember all that...
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17
Oct

Do Keywords Still Matter in SEO?

By: Kristie Colby
Are Keywords Old School? This is a loaded question in the field of SEO.  In my opinion, keywords do still matter – just not the same way they once did.
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05
Apr

The Fallacy of SEO Ranking Reports

By: Kristie Colby
How To Better Spend Your Time & Effort For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports.  The conversation focuses on a significant short list of controversial topics including: accuracy of data, use of tools that violate terms of service to scrape data, necessity for client reporting,...
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28
Jun

3 Questions To Ask Your B2B SEO Expert

By: Kristie Colby
Whether you’ve hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are:
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