12
Mar

4 Proven Methods For Improving B2B Ad Targeting

By: Jessie Thomas
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires...
Read More