About the Author

Josh Hill


UTM Tagging Dangers & Best Practices

By: Josh Hill
UTM tagging is a popular but nevertheless mysterious method of tagging URLs to edit or augment visitor data in Google Analytics. Most Analytics experts know that Google purchased the Urchin log/web analytics system (along with its “Urchin Tracking Module”) in 2005 and turned it into Google Analytics, and that has something to do with why...
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What Google’s New “Search Analytics” Report Means for SEO

By: Josh Hill
Google recently provided a rare and significant upgrade to Google Search Console by replacing the Search Queries report with a new Search Analytics report. The new report has more robust filters and Google claims that the data is “much more accurate” and “calculated differently.” Because this tool is so essential to people who analyze or...
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