Your business is growing and you’re ready to break into international markets. Congratulations! However, your site is only structured to target domestic prospects. Before commencing down the path of multilingual SEO and other global marketing efforts, your site requires an established architecture to support an international presence. In this blog post I’ll walk through the pros and cons of using ccTLD (Country Code Top-Level Domains), subdomains and subdirectories. Read more
Just like webpages, your pdfs if developed and optimized properly, can rank in the search engines. Most websites have assets, such as infographics, brochures, eBooks and whitepapers, that prospects can download, print and take with them. Not all of these assets are the same. Image heavy infographics will have a harder time being ranked while textual whitepapers and eBooks can easily be optimized. Read more
With the semantic web quickly evolving, adopting semantic markup and integrating structured data into your optimization strategy is imperative and should be scoped into your project plan in 2014. If the search engines comprehend the markup on your pages, the engine can use this information to make a rich snippet. Read more
It is time to change the way you think. Google is no longer a search engine, but kin to the Wizard of Oz – an all-knowing information engine. With the launch of Google’s The Knowledge Graph in May 2012, we’ve jettisoned from Web 2.0 to the fascinating world of Web 3.0.
In Web 2.0, search results were basically comprised of a hierarchy of documents with no interrelationship or connectivity between them. The Knowledge Graph enhances Google’s search engine results by linking information together in a relationship formed by similar topics. This new semantic web page is changing the way content is discovered across the web by linking data together. Read more