About the Author

Joe Goers

Joe Goers is a Sr. SEO Specialist with over 8 years of experience. He has a Bachelor of Science in Packaging and an MBA with a focus in Marketing from Walsh College. Joe has extensive experience working in automotive, real estate, multi-family, marketing and software industries.

10
Sep

SEO Marketing: 5 Reasons Why It’s Important

By: Joe Goers
There are a lot of concerns surrounding SEO marketing these days and I’m left scratching my head wondering why. Yes, SEO can be complicated and can be seen as a downright waste of time to those who have tried it and haven’t gotten the results they expected. If you’re a marketer who is not sure...
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01
Aug

Is SEO Lead Generation Still Relevant?

By: Joe Goers
In the B2B digital marketing world, SEO at times can take a back seat to paid search in terms of lead generation. SEO flat out confuses and scares the heck out of people; so much that they are quick to give up on it. Here is a real-life example illustrating that if you stick with...
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12
Jan

SEO Help: Choosing The Right SEO Agency

By: Joe Goers
Looking for SEO help? We get it! Search engine optimization (SEO) can be daunting. You want to make sure you are handing the keys to your website over to the right SEO agency; a partner who understands your organizational goals and who will provide the right knowledge and expertise to help you achieve those goals...
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08
Nov

Content Generation Ideas For Filling SEO Content Gaps

By: Joe Goers
In a recent blog post title “SEO Content Gap Analysis Explained”, I explained what a content gap analysis is and how to find content gaps in regards to SEO. Now that you have found your content gaps and have a list of keywords you are going to target it’s now time to get your hands...
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30
Aug

SEO Content Gap Analysis Explained

By: Joe Goers
If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…
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31
Jan

Google Search Console Infrastructure Update? No Data Anomalies Posted

By: Joe Goers
Recently I logged into Google Search Console and I saw an Infrastructure Update at the top of the Site Error page. The message indicates that a Search Console update may cause “a change in data”. Read on to understand how many SEO experts are analyzing possible data anomalies…
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27
Sep

Penguin Now Part of Google’s Core Algorithm

By: Joe Goers
Since it first arrived in April 2012, PENGUIN has become a household name in the search marketing world — with periodic updates causing a stir in the SEO community.  On September 23, 2016 Google announced that Penguin is now part of their core algorithm with real time, live implications.  Let’s take a look at the...
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