4 steps to make your organic listings more effective

How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. Read the full text on:


New Free Google Title Tag SERP Preview Tool for 2016 by SmartSearch Marketing

In May of 2016 Google updated the SERP’s (Search Engine Results Pages). Since 2014 Google has been using a pixel-based Title Tag limit – instead of character length. The most recent update has expanded the Title and Description tags from 512 pixels to 600 pixels. In my opinion this is a big win for SEO’s.  Here’s why… Read more


5 Trends In Local Search In 2015

Columnist Jason Decker reviews the year’s biggest developments in local search marketing. Which of these has impacted you the most? Read the full text on:


Google My Business Update: Special Hours Now Available

Google announced on November 2nd that special holiday hours will be available for Google My Business listings. This feature is available for small business owners as well as those with Google My Business List accounts (a.ka Google Bulk accounts). The new “Special Hours” or “Holiday Hours” comes out just in time for the holiday season. Read more


The New Google Local Search Display

Recently, Google has made several changes to how it displays local search results. Columnist Jason Decker explains these changes and discusses the impact for local search marketers. Read the full text on:


Is Google Disabling Inactive Google Plus Pages ?!?!

Recent statements from a Google Moderator claim they will shut down Google Plus accounts with no activity for a significant amount of time.  Here are my thoughts on this announcement and its potential impact to business owners… info


Google Doorway Page Update: The Death of Service Area Local Landing Pages?

Recently the Google Search Quality Team made an update to their view of “Doorway Pages”. This change could have a significant impact on businesses that provide webpages with local content for multiple locations such as service area businesses. Read on to find out if your local web content will be viewed as undesirable doorway pages or if you pass the Google test…. Read more