There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in.
Google is constantly developing new algorithms to help improve their search results. In today’s world, people expect to find information quickly, and Google is taking all the necessary steps to meet this demand.