How to Take Advantage of Bing Ad Extensions

Keeping up with the latest updates from top search engines plays a key role in holding a competitive advantage. Specifically, as competition on Bing Ads search network continues to increase, it’s imperative that you are doing everything you can to ensure that your ad will be the most relevant to the searcher. Bing is working hard to help advertisers reach their target audience with Ad Extensions.  Here are a few ways you can take advantage of this Pay-Per-Click (PPC) advertising feature. Read more


5 Things New Advertisers Need to Know About Google AdWords Campaign Settings

Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change. Read the full text on:


Why B2B Marketers Should Not Discount Personal Email Addresses

Since I’ve been working in paid search, the question surrounding the validity and quality of personal email addresses has been a hot topic, especially as it relates to B2B lead gen efforts. Here are several reasons B2B digital marketers should not discount personal email addresses. Read more