25
Apr

How to Take Advantage of Bing Ad Extensions

By: Aaron Slusky
Keeping up with the latest updates from top search engines plays a key role in holding a competitive advantage. Specifically, as competition on Bing Ads search network continues to increase, it’s imperative that you are doing everything you can to ensure that your ad will be the most relevant to the searcher. Bing is working...
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07
Apr

Why B2B Marketers Should Not Discount Personal Email Addresses

By: Aaron Slusky
Since I’ve been working in paid search, the question surrounding the validity and quality of personal email addresses has been a hot topic, especially as it relates to B2B lead gen efforts. Here are several reasons B2B digital marketers should not discount personal email addresses.
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