About the Author

Abraham Nord

Abraham is the head of the Conversion Improvement department. He leads landing page testing strategy, implementation and analysis along with client communication and delivery. Abraham brings 8+ years of experience in conversion improvement, landing page testing and usability with a specific focus towards B2B and business with a complex sale.

25
Jan

2 Core Types of Landing Page Tests that are the Basis of All Testing

By: Abraham Nord
When it comes to testing you can think of any test falling into two categories or “buckets”. There are what we will call innovative testing and iterative testing.
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01
May

5 Reasons To Launch B2B Mobile Landing Pages

By: Abraham Nord
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers.
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31
May

Engage Prospects At Any Stage In The Buying Cycle

By: Abraham Nord
One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic is at a different place than one who is looking to hire a company, and each prospect must be met at the...
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17
Jan

3 Factors in Using a Microsite vs. Landing Page

By: Abraham Nord
How are Microsites and Landing Pages Different? A microsite is a “mini website” with multiple pages and usually some type of navigation bar. The visitor can browse around the site and determine what is content important to them. A landing page can also have multiple pages (multi-step landing page) but there is generally one or...
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