About the Author

Abraham Nord

Abraham is the head of the Conversion Improvement department. He leads landing page testing strategy, implementation and analysis along with client communication and delivery. Abraham brings 8+ years of experience in conversion improvement, landing page testing and usability with a specific focus towards B2B and business with a complex sale.

26
Oct

How confident are you in your “statistical confidence”?

By: Abraham Nord
“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community.  How much statistical confidence do we need?… How should it be calculated?… How much data is required for the confidence to be valid?… In this post, I will discuss the considerations we use at SmartSearch Marketing to answer some of...
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03
Aug

3 Reasons Why Website Traffic Should Inform Your Testing

By: Abraham Nord
The purpose of website testing, in general, is to improve results – whether that be site engagement, form completions, eCommerce sales, etc. However, if we’re not smart about our testing plan then we will end up with inconclusive tests, failed tests and tests that have no impact on bottom-line business results. Consider the following examples...
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21
Feb

Does A/B Testing Hurt My SEO Rankings?

By: Abraham Nord
The short answer is yes A/B testing can hurt SEO rankings, but if you keep in mind and follow best practices below, you have nothing to worry about. Back in 2012, Google stated “…your tests having little or no impact on your site in search results.”
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29
Dec

B2B Landing Page Considerations for Small Wearable Devices

By: Abraham Nord
With the advent of new wearable devices (such as a small 1.5 inch watch screen) we must take a new look at conversion optimization for these experiences. Previously we could take 320 pixel width as the minimum design that we needed to account for but now that expands to much smaller sizes and may require...
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27
Jun

7 Key Takeaways from WhichTestWon’s TLE 2014

By: Abraham Nord
This year I had the pleasure of speaking at the annual WhichTestWon The Live Event (TLE). It was a great event where I learned a lot of new ideas and some key refreshers. Here are some of the key takeaways that I came away with from the event and can also help you as well...
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29
Mar

How Far Down the Funnel are You Looking? Testing and CTA Considerations

By: Abraham Nord
While it may not be the case 100% of the time for marketers, usually its revenue where the buck stops. We can do an amazing job at getting leads but if those leads don’t convert into customers or sales then its not considered a success. Based on this its important to take a step back...
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24
Feb

Expand Your B2B Asset Horizons – 12 Ideas to Consider

By: Abraham Nord
I think too often marketers get in a habit of creating the same type of assets over and over, or just updating old assets. Instead consider expanding the different types of assets that you make available. Be creative and often those will be the most compelling and interesting. Sure a portion of your audience will...
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