About the Author

Abraham Nord

Abraham is the head of the Conversion Improvement department. He leads landing page testing strategy, implementation and analysis along with client communication and delivery. Abraham brings 8+ years of experience in conversion improvement, landing page testing and usability with a specific focus towards B2B and business with a complex sale.

24
Aug

3 Great Website Tests to Increase Conversion

By: Abraham Nord
When testing a website to improve conversion rates there are a multitude of tests and ways to approach the challenge. In this post I’ll share three Conversion Rate Optimization (CRO) tests that continually perform the best for increasing conversions for our clients, regardless of their industry or offering.
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28
Mar

Lead Quantity vs. Lead Quality – I Want Both!

By: Abraham Nord
We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even possible, there are ways to achieve an effective balance.
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27
Feb

The 3 Most Impactful Aspects of a Landing Page Test

By: Abraham Nord
Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of increasing conversions, and specifically — registration form submissions.
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18
Aug

Optimizing Your Testing/CRO Program

By: Abraham Nord
This year I went to the Conversion Conference in Las Vegas where I saw many amazing speakers, one of which was Clair Vo from experimentengine.com who spoke about how to determine if your testing program is successful and what metrics to look at. For those who were unable to attend I will discuss some of...
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12
Feb

PPC Landing Pages & Quality Score: How Do They Relate?

By: Abraham Nord
Spoiler Alert: not much it would seem! We are always optimizing our clients’ PPC (Pay-Per-Click) accounts and as part of that process, naturally our attention turns to Google Ads Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various...
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26
Oct

How confident are you in your “statistical confidence”?

By: Abraham Nord
“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community.  How much statistical confidence do we need?… How should it be calculated?… How much data is required for the confidence to be valid?… In this post, I will discuss the considerations we use at SmartSearch Marketing to answer some of...
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03
Aug

3 Reasons Why Website Traffic Should Inform Your Testing

By: Abraham Nord
The purpose of website testing, in general, is to improve results – whether that be site engagement, form completions, eCommerce sales, etc. However, if we’re not smart about our testing plan then we will end up with inconclusive tests, failed tests and tests that have no impact on bottom-line business results. Consider the following examples...
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