28
Mar

Lead Quantity vs. Lead Quality – I Want Both!

By: Abraham Nord
We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even possible, there are ways to achieve an effective balance.
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27
Feb

The 3 Most Impactful Aspects of a Landing Page Test

By: Abraham Nord
Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of increasing conversions, and specifically — registration form submissions.
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18
Aug

Optimizing Your Testing/CRO Program

By: Abraham Nord
This year I went to the Conversion Conference in Las Vegas where I saw many amazing speakers, one of which was Clair Vo from experimentengine.com who spoke about how to determine if your testing program is successful and what metrics to look at. For those who were unable to attend I will discuss some of...
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12
Feb

PPC Landing Pages & Quality Score: How Do They Relate?

By: Abraham Nord
Spoiler Alert: not much it would seem! We are always optimizing our clients’ PPC accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various conversions...
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26
Oct

How confident are you in your “statistical confidence”?

By: Abraham Nord
“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community.  How much statistical confidence do we need?… How should it be calculated?… How much data is required for the confidence to be valid?… In this post, I will discuss the considerations we use at SmartSearch Marketing to answer some of...
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03
Aug

3 Reasons Why Website Traffic Should Inform Your Testing

By: Abraham Nord
The purpose of website testing, in general, is to improve results – whether that be site engagement, form completions, ecommerce sales, etc. However, if we’re not smart about our testing plan then we will end up with inconclusive tests, failed tests and tests that have no impact on bottom-line business results. Consider the following examples...
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21
Feb

Does A/B Testing Hurt My SEO Rankings?

By: Abraham Nord
The short answer is yes A/B testing can hurt SEO rankings, but if you keep in mind and follow best practices below, you have nothing to worry about. Back in 2012, Google stated “…your tests having little or no impact on your site in search results.”
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