Lead Quantity vs. Lead Quality – I Want Both!

We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even possible, there are ways to achieve an effective balance. Read more


The 3 Most Impactful Aspects of a Landing Page Test

Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of increasing conversions, and specifically — registration form submissions.
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Optimizing Your Testing/CRO Program

This year I went to the Conversion Conference in Las Vegas where I saw many amazing speakers, one of which was Clair Vo from experimentengine.com who spoke about how to determine if your testing program is successful and what metrics to look at. For those who were unable to attend I will discuss some of the main points. Read more


7 tips to generate more leads on mobile devices

When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions. Read the full text on:


PPC Landing Pages & Quality Score: How Do They Relate?

We are always optimizing our clients’ PPC (Pay Per Click) accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various conversions with Google representatives here are some interesting insights about PPC landing pages and Quality Score…

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How confident are you in your “statistical confidence”?

“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community.  How much statistical confidence do we need?… How should it be calculated?… How much data is required for the confidence to be valid?…

In this post, I will discuss the considerations we use at SmartSearch Marketing to answer some of these questions. Read more


Pros & Cons Of Responsive Design for Landing Page Testing

When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them. Read the full text on: