We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even possible, there are ways to achieve an effective balance. Read more
This year I went to the Conversion Conference in Las Vegas where I saw many amazing speakers, one of which was Clair Vo from experimentengine.com who spoke about how to determine if your testing program is successful and what metrics to look at. For those who were unable to attend I will discuss some of the main points. Read more
Spoiler Alert: not much it would seem!
We are always optimizing our clients’ PPC accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various conversions with Google representatives here are some interesting insights about PPC landing pages and Quality Score…
“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community. How much statistical confidence do we need?… How should it be calculated?… How much data is required for the confidence to be valid?…
In this post, I will discuss the considerations we use at SmartSearch Marketing to answer some of these questions. Read more
When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them. Read the full text on: