06
May

Effectively Targeting Your B2B Audience for Media Spend Efficiency

By: Amanda Krause
Filling the top of your sales funnel with leads is easy to do in B2B digital marketing, however ensuring those leads will turn into valuable opportunities and potential revenue is a more challenging task when the leads coming in are not the most qualified. One of the ways we can advertise more effectively and work...
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21
Mar

Showing the Human Side in Your B2B PPC (Pay-Per-Click) Ads

By: Amanda Krause
The impact of the human element in B2B paid advertising text and how it can help PPC (Pay-Per-Click) ads stand out against niche business competitors.
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