11
Jan

LinkedIn Advertising Tips for B2B Marketers

By: Amanda Blough
As social media ad platforms gain strength, B2B marketers are testing campaigns on Facebook, YouTube, LinkedIn, Twitter and Instagram.  In 2015, SmartSearch Marketing utilized LinkedIn PPC (Pay-Per-Click) campaigns to support our agency’s lead generation program. Here are 5 “lessons learned” that you can apply in your social advertising strategies…
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12
Aug

3 Reasons Companies Should Consider Leaving Facebook

By: Amanda Blough
More and more users are quitting Facebook cold turkey and finding new networks to obsess about. My advice — Don’t delete your Facebook page… yet! In this post I’ll explain why I’m still a big proponent of Facebook and its ability to reach current and potential customers. That said, I do think that all marketers...
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