As social media ad platforms gain strength, B2B marketers are testing campaigns on Facebook, YouTube, LinkedIn, Twitter and Instagram. In 2015, SmartSearch Marketing utilized LinkedIn PPC campaigns to support our agency’s B2B lead generation program. Here are 5 “lessons learned” that you can apply in your social advertising strategies… Read more
More and more users are quitting Facebook cold turkey and finding new networks to obsess about. My advice — Don’t delete your Facebook page… yet! In this post I’ll explain why I’m still a big proponent of Facebook and its ability to reach current and potential customers. That said, I do think that all marketers should be developing a social media back-up plan.