Are you pinning? Pinterest launched as a place to share and post dream destinations, fabulous clothing, tasty recipes and wedding ideas, but it is now transitioning into a place for businesses to market themselves. In fact, Pinterest just announced new ‘business accounts’. What does this mean for your company? Well, it’s probably time to start considering incorporating Pinterest for your business into your social media marketing strategy. It is one of the more powerful platforms for driving traffic to your website.
Before you start pinning away, you need to evaluate if it makes sense for your business to be on Pinterest. Many companies in travel, retail, food and creative industries definitely should be on Pinterest, but what if you’re a plumber or SEO company? Not all businesses belong on Pinterest and you shouldn’t be on there just to be on there. You need to factor in whether or not people care to see the content you would be sharing. Develop a content strategy for your pins and decide if you have enough images to have an active, dynamic presence. A SEO company, such as SmartSearch, may create infographics, SEO tips and link stock images to blogs hosted on the website. Pinterest can work for your business; you just need to have a plan of attack prior to signing up for an account.
Here are 7 quick tips for using Pinterest for Business:
Contact SmartSearch Marketing today for assistance with using Pinterest for your business and overall social media strategy!
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