Blog
Leverage Programmatic Ad Buying to Improve ABM Results
See how programmatic ad buying can support and enhance your ABM strategy. Avid Demand shares tips on utilizing behavioral insights to customize marketing efforts, and using programmatic engagement metrics to identify new, unknown target prospects.
ReadMore
Blog
6 B2B Lead Generation Strategies Proven to Boost Sales
Avid Demand shares six effective B2B lead gen strategies designed to generate qualified leads and grow your sales pipeline.
ReadMore
Blog
Tips on Implementing Floodlight Tracking to Improve Paid Media Programs
Discover the power of Floodlight tracking for digital advertising! In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.
ReadMore
Blog
What is Sales Enablement and Why Your Business Needs It
Building an effective Sales Enablement tech stack is crucial for streamlined sales and sustained growth. This post includes tips to integrate a CRM system like Salesforce, capitalize on marketing automation with platforms like Marketo, and more.
ReadMore
Blog
Adobe Analytics vs. Google Analytics 4 - Which is Best For Your Business?
Unlocking the power of analytics is pivotal for business success in the digital ecosystem. When it comes to choosing the right analytics platform, the showdown between Adobe Analytics and Google Analytics 4 (GA4) takes center stage.
ReadMore
Blog
5 Ways to Leverage ChatGPT to Accelerate SEO Results
With the evolution of AI-driven tools, leveraging ChatGPT is a smart way to accelerate and enhance optimized content development to improve SEO results. Here's how...
ReadMore
Blog
Unpacking "Not Set" Landing Pages in GA4
Fixing "Not Set" landing pages in GA4 is crucial for accurate website insights. In this post Avid Demand provides tips on resolving session timeouts and tracking code errors to minimize “Not Set” page data.
ReadMore
Blog
Benefits of Integrating GA4, Contentsquare and Demandbase
Supercharge your digital strategy. Gain unparalleled insights, optimize user experiences, and personalize marketing with precision. Be a marketing rockstar with targeted segments and improved conversion rates.
ReadMore
Blog
When To Use The Google Analytics API
Businesses striving to optimize their data analysis processes face a choice: utilize the Google Analytics 4 (GA4) API or manually pull data. The GA4 API suits real-time needs, automation & custom analysis. Careful assessment ensures the right choice.
ReadMore
Blog
Selecting The Right Data Visualization Platform For Your Business
Choosing a data visualization platform is key for informed decisions. Looker Studio, Power BI, and Tableau each have pros and cons. Learn how to assess factors like human capital, cost, and scalability to find the best fit for your company.
ReadMore
Blog
3 Reasons To Merge UA & GA4 Analytics Data
Avid Demand summarizes the risks of not downloading your historic analytics data and the benefits of merging UA and GA4 data into a single data warehouse with combined data visualization opportunities.
ReadMore
Blog
Is It Time to X Out of Twitter for B2B?
Here are 5 critical questions B2B marketers should be asking to determine if X (formerly Twitter) is right for their business.
ReadMore