Winter 2015
Marketing Attribution
Marketers are faced with the same never ending question: Are we spending our marketing dollars in the right place? Marketing attribution tools help us track our marketing efforts and improve overall ROI, but limitations still exist. In this post I explore common challenges and recommended approaches.
  



Statistical Confidence

"Statistical confidence" is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community. How much statistical confidence do we need?... How should it be calculated?... How much data is required for the confidence to be valid?...
 

Most people have a hard time dealing with change. It's disruptive and it can be challenging, and yet it's a part of life. In the online marketing industry, change is the norm. How do we cope with this constant state of change? Here are a few things I have learned that help me navigate change in a digital marketing agency...

 








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Senior SEO Specialist
Joe is a digital marketing professional specializing in improving organic search results.


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