Fall 2015
UTM Tagging DeConstructed
UTM tagging is a popular but often misunderstood way of using URLs to edit visitor data in Google Analytics. Josh Hill 
shares UTM tips and pitfalls to avoid.  



Website Traffic and Testing

The purpose of testing is to generate desired results.  But many tests are inconclusive or fail to impact business results.  Abraham Nord explains how to develop "smart" testing plans informed by website data.





Today, nearly every marketing agency and web firm provide search marketing services.  Should you hire a "Search Specialist"?  Patricia Hursh breaks down the decision making process.
Read the full article > 








Customer Lifecycle
See how to master the four phases of  Customer Lifecycle Marketing. 

We're Hiring
SmartSearch is growing and hiring.  We are currently looking for talented people in the areas of SEO, Analytics, Conversion and Testing and more...



Content Audit
Is your website content aligned with your customers' needs?



SmartSearch Marketing
Contact SmartSearch 

1-866-644-3134 x 703


SmartSearch Marketing | |  patricia@smartsearchmarketing.com | www.smartsearchmarketing.com
4450 Arapahoe Ave. #100
Boulder, CO 80303