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FACTS AND DATA ABOUT SEARCH ENGINES
FACT:
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The Internet is a big place. Yahoo recently announced it has just over
19.2 billion web documents, 1.6 billion images, and over 50 million audio and video
files.
Yahoo Blog. August 15, 2005
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FACT:
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More than 80% of U.S. Internet users use search engines to find information.
Pew Internet & American Life, Jul. 2002
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FACT:
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Search position matters. 16% of Internet users only look at the first few search results, and 56% don't look beyond page two.
CyberAtlas, Nov. 2002
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FACT:
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"Pay-for-placement" search advertising is the fastest growing segment of online marketing and promotion.
eMarketer, 2003
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FACT:
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"Pay-for-placement" search advertising delivers a higher return on investment (ROI) than other online advertising methods such as opt-in email or banner campaigns,
and better brand awareness.
Jupiter Media Metrix, July 2001 & NPD Group, Jan 2001
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