THE SEARCH ENGINE INDUSTRY

Search is the second most popular application on the web, behind only email. Almost 550 million searches are conducted worldwide on the Internet every day.

65% of searches involve research or reference information. 35% are commercial in nature.

Today, the search market is highly concentrated. Nearly 80% of all U.S. searches are conducted on the top four destination sites: Google, Yahoo!, MSN, and AOL.

Experts agree that search is a relatively young market which is poised for growth. In fact, it's expected to grow at an annual compounded rate of 35%! This means that today's search advertising market with annual revenues of $1.8B will reach nearly $7B in worldwide revenue by 2007.

Industry Facts & Data (PDF):
Learn more about the online marketing industry: Growth rates, shifting media budgets, and cost-per-lead data.