WHAT IS SEARCH ENGINE MARKETING?
The goal of search engine marketing is to improve the visibility of a website
when people search for things related to that site. Improving visibility
leads to increased website visitors, which leads to improve website results
(sales, leads, inquiries, etc.)
Improving visibility on a search engine results page (SERP) is very important
because for most queries, hundreds or thousands or even
millions of results are returned. Search marketing ensures that people
can find your needle in this haystack!
There are three basic approaches to Search Engine Marketing:
Improving your visibility on one site will likely impact the way you are
displayed on many others as well. There is a complicated arrangement of
relationships
between search engines, directories and paid ad providers. For example, Google
provides ranked search results to AOL, and paid ads to Ask Jeeves.