IMPROVE YOUR B2B LEAD GEN RESULTS

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Getting a lead is only the first step. Manage your program to drive high quality leads that ultimately generate sales and revenue.

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The B2B Lead Generation Process

Our comprehensive methodology allows you to reach prospects across their entire research and buying lifecycle.

  • FIND your target audience
  • ENGAGE prospects
  • CONVERT website visitors into leads
  • TRACK leads through the sales funnel
  • OPTIMIZE marketing program based on sales results
  • MAXIMIZE your digital marketing ROI

 

B2B Lead Generation Company

FIND YOUR CUSTOMERS

A successful B2B lead generation program combines paid media, organic search, social media, and content marketing.

 

ENGAGE & CONVERT PROSPECTS

One of the most effective ways to engage prospects and improve conversion rate is via B2B lead generation landing pages and rapid, iterative landing page testing.

 

TRACK LEADS INTO SALES

Obtaining a lead is only the beginning.  We import leads into your CRM and marketing automation systems and track leads as they move through the sales funnel.

 

OPTIMIZE

Integration with your CRM systems and a strong feed-back loop with sales allows us to improve lead quality over time and ultimately optimize your digital marketing program based on (not volume of leads) but bottom line sales results.

 

B2B LEAD GENERATION GUIDE

Proven Methods to Generate More B2B Leads

at every stage of the b2b sales cycle

DOWNLOAD YOUR FREE B2B GUIDE

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This SmartSearch Marketing guide provides:

  • Proven methods to generate more leads at every stage of the B2B buy-cycle
  • Tips to engage prospects as they research, compare and select products and services