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Capitalize on search engine optimization efforts outside of your own website. Off-page SEO is essential to all B2B marketing strategies and achieving a competitive advantage in search marketing.

Just a few years ago, off-page SEO was all about maximizing the number of back links to your site via techniques like “link-farms”, “link-bait”, and copious amounts of guest blogging. Wow. A lot has changed! The days of buying links are over.

Today, off-page optimization is much more about social networking, obtaining favorable business reviews, creating and sharing information, article submissions, and in general — creating truly link-worthy content.

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Link-Worthy Content

Link-worthy content is useful, helpful and one of the top b2b marketing strategies. It is unique.  It is compelling.  It may be timely, creating a sense of importance and urgency.  Often times it is humorous or entertaining.

Here are a few examples of link-worthy content we have partnered with our clients to create:

  • Widgets and Apps
  • Calculators
  • Polls, surveys, quizzes
  • Infographics/Images
  • Videos
  • User Generated Content. Forums.
  • Web pages with Q & A, Acronyms and Definitions

Off-Page SEO Services

  • SEO Off-page Audit
  • Off-page Baseline report
  • Competitive link analysis
  • Off-page SEO Plan
  • Content development
  • Content promotion
  • Integration with social/PR