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Search Engine Optimization (SEO) Packages & Programs

Cost-Effective Marketing, Long-Term Results

Your Customized SEO Program

With SmartSearch Marketing, you’ll profit from a custom SEO Program. To meet your business and financial goals, and beat your competition, Search Engine Optimization packages will be designed exclusively for you.

To maximize your search marketing ROI, you need SmartSearch Marketing’s comprehensive, integrated SEO program.

Your Comprehensive SEO Solution

SEO Strategy	SEO Strategy and Improvement Plan – Review your business goals and marketing priorities. Assess your competition. Review baseline results and set goals and success metrics. Create implementation plan and calendar.  Implementation Task List and Calendar – Comprehensive, executive overview of actions and results in your SEO program, updated monthly. Technical SEO Improvements – Optimize your URLs. Improve your website architecture, navigation and site speed. Remedy duplicate content, canonical issues, etc.
On-Page SEO	Keyword Research and Mapping – Expert keyword research. Multi-tiered strategy, from top phrases to long-tail search terms. Create prioritized keyword map for all optimized pages.  Create Page Titles, Meta Description, Alt Text – Create optimized titles, meta description, alt text and more to optimize page ranking. Optimize Website Content – Revise and/or develop new content employing ideal keyword density and latent semantic indexing methods. Employ siloing techniques to create a highly themed web site.
Link Building	Unique Content Distribution – Utilizing SmartSearch’s proprietary blog network of 25k+ blogs, build highly relevant, quality links. Control over anchor text, many new links pointing to internal pages, increase in links = increase in rankings = increase in traffic!  Additional Link Building – execute link building campaign, submit to directories, post to blogs, market articles and more. PR Optimization – optimize news releases for on-page optimization and submit to highly relevant PR sources. Social Media Integration – integrate SEO with comprehensive social media program.
Continuous Improvement	Track.  Improve.  Repeat.  Monthly Results Tracking - campaign baseline metrics and goals, visibility reports, traffic reports, ROI measurements.

Select the Right Search Engine Optimization Packages for You

From SEO Blueprint to Comprehensive SEO

To maximize your search marketing ROI, you need a search engine optimization package that meets your needs, company size, goals, competition, and budget. That’s why SmartSearch Marketing offers a variety of programs to best meet your needs.

Below you’ll find a comparison of two typical company profiles, and two of our most popular programs. Need a more custom solution? Contact us.

SEO Blueprint

A low-cost, limited-time engagement. A basic optimization program for small to medium-sized enterprises.

Best Fit for…	Small-to medium-sized enterprises
Competitive Environment	Standard
Previous SEO Efforts	Minimal
SEO Program Scope	Fundamental SEO plan for a specific number of web pages
SEO Difficulty	Minimal SEO roadblocks or technical constraints
Domains / Locations	Single domain. Single business location.
Timeframe	6 months
Implementation	Client-implementation
Consultation	Consultation during implementation phase
Results Reporting	Initial baseline report, end of program improvement report.

Comprehensive SEO

A robust, ongoing SEO engagement. A comprehensive optimization program for larger enterprises and global companies.

Best Fit for…	Large companies with multiple locations and international SEO needs
Competitive Environment	Severe competition with many SEO-savvy firms
Previous SEO Efforts	Minimal to Advanced
SEO Program Scope	Comprehensive On-Page SEO plan for large sites + optimized PR, and Off-Page SEO / Link Building; optional blogging and social media integration. (Optional) Social media marketing.
SEO Difficulty	Difficult, dynamic URLs, complicated Customer Relationship Management (CRM)
Domains / Locations	Multiple domains and locations (often multi-national).
Timeframe	Ongoing monthly program with tracking and improvement plan
Implementation	Optional SSM implementation
Consultation	On-going consultation throughout SEO program
Results Reporting	Ongoing monthly reporting with trend analysis and competitive comparison