Since 1999, SmartSearch Marketing has helped marketing executives like you maximize their return on investment through highly profitable pay-per-click (PPC) programs. Our B2B PPC solutions are designed to cost-effectively increase your lead generation and customer acquisition efforts. Whether you’re B2B or B2C, a global corporation or a growing enterprise, we have a proven track record serving customers like you.
You’ll reap the benefits of working with a team of PPC specialists who have on average seven years experience with large, complex B2B PPC campaign management. 100% of our PPC specialists have been qualified through the Google AdWords Certified Partner program.
Google Enhanced Campaigns
View a brief webinar video
SmartSearch Marketing – Your Best B2B PPC Advertising Agency Choice
Every day there are five billion queries in search engines and 14 billion web pages competing for those searches. We create highly-successful PPC campaigns to attract, engage and convert web visitors into your customers. Our pay-per-click management solutions deliver results quickly, and continuously improve your return. Here’s how:
Dedicated PPC Team – We ensure your success through our unique blend of highly-skilled experts and proprietary technology. Some agencies focus exclusively on automated tools, missing out on opportunities for human insight and innovation. Others rely solely on people and manual processes, losing the efficiencies that technology can offer. Plus, 100% of our PPC specialists have been qualified through the Google AdWords Certified Partner program.
Baseline and Improvement – We start by creating baseline report of your current traffic — we track and evaluate your existing pay-per-click results. We then optimize existing campaigns and ad groups to ensure they each follow industry best practices.
Strategy for Growth – We constantly look for opportunities to grow your results. Our B2B PPC advertising agency will deeply research your market opportunity, based on your industry, competition, and target audience.
In-House Landing Page Development – You’ll benefit from our in-house team of dedicated landing page and testing specialists. Our pay per click management services will create awesome, highly-effective nimble landing pages — allowing us to continuously, and quickly, improve each landing page — and improve your results.
In-House Testing – Some companies launch PPC campaigns, set and forget. But that’s where our work — and value — begins. With our highly-efficient process, our landing page department spends up to 90% of its time analyzing and improving your results, rather than rote development work. We continuously test and create new, better-performing landing pages quickly — often same day.
Proprietary Tools for Faster Results – You’ll benefit from faster, more profitable campaigns, as your SmartSearch PPC team employs our unique PPC technology for task streamlining, digital analysis, process efficiencies and improved reporting. Your return will consistently be maximized as we constantly fine-tune your campaign, employing real-time market data. Further, you’ll quickly receive valuable intelligence based on multiple criteria, and program results across all networks and campaigns on a consolidated basis.
Our B2C & B2B Pay-Per-Click Management Services:
- Baseline PPC Report
- PPC Strategy & Program Management
- PPC Media Plan
- Account Set-up / Refinement
- Custom Results Dashboard
- Bid Optimization
- Sales Cycle Persona™ Analysis
- Keyword Research
- Landing Page Development
- Landing Page Testing
- Ad Copy Testing
- PPC Message Match Alignment
- Path-to-conversion Improvements
- Geo-targeting and Device Targeting
- Content Network Ads and Placements
- Re-targeting (remarketing)
Learn more about our unique methodology >> Attract. Engage. Convert.
Are you “thinking beyond the click”?