PPC >> PPC Overview >> PPC Services

PPC Services

Optimized PPC Campaigns for Maximum Results

Efficient Processes, Tools, Technology, and Expertise

PPC Program Components

Typically, PPC Solutions include the following services and deliverables:

PPC Strategy & Program Plan	Business goals. Marketing priorities. Competitive Assessment. Baseline results. Goals and success metrics. Implementation plan and calendar.
PPC Media Plan	Searcher behavior research. Keyword strategy. Selection/prioritization of ad networks. Geo-targeting strategy. Ad formats. Budget allocation.
Account Set-up / Refinement	Account set-up or refinement. Campaign/ad group/keyword structure. Budgets and bids. Billing and contact preferences.
Ongoing PPC Campaign Optimization	Automated analysis from your dedicated Team and optimization of consolidated program data. Automated bid management. Continual testing of keywords, ad copy, match types, bids, position, etc.
Results Reporting	Results. Trends. Analysis. Ask to see an example of our graphical PPC results reports (PDF).
Program Management	Monthly review calls or meetings. Quarterly & Annual Reviews. Solicitation of client satisfaction. Client feedback. Program improvement plans. Expansion ideas.

Campaign Optimization Process

Your PPC campaign will benefit from continuous improvement, as your SmartSearch team implements a continual process of test > measure > improve.

And we test everything, including ad networks, ad distribution, targeting, keywords, match types, budgets, bids, ad copy, landing pages, message alignment, and more.

Most of our clients combine PPC management with landing page testing and conversion improvement services. Learn more about the best way to maximize your PPC ROI.

Your PPC Campaign Will Profit From Continuous Improvement

Your PPC Investment

Here is a summary of our approach to PPC pricing:

Campaign management/optimization fees are based on the scope and size of the PPC program.
Typically, we charge a percentage of media (on a sliding scale). An average fee is 15% of media.
We do have a minimum PPC management service fee of $1,950/mo.
Set-up fees may apply for new or restructured campaigns.
Our clients’ PPC media budgets vary greatly, anywhere from $8,000 to over $350,000 per month.
The vast majority of the companies we work with rely on SmartSearch for a comprehensive suite of search marketing services.