FAST. FLEXIBLE. AFFORDABLE.

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Pay-per-click (PPC) B2B advertising is a fast and efficient way to target prospects who are already looking for what you offer.

PPC ad campaigns are fast and easy to set-up, relatively inexpensive, and totally flexible compared to other advertising methods. PPC offers a highly targeted method of ad serving based on what prospects are actively searching for — right now.

Utilize pay-per-click ads to support your brand online, establish competitive market position, and generate qualified inquiries and leads.

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B2B ADVERTISING: PAY-PER-CLICK PROGRAMS

We specialize in B2B pay-per-click (PPC) programs designed to generate high-quality leads for our clients.

Our proven b2b advertising methodology enables you to attract searchers, engage prospects, and convert visitors into leads and customers.  This unique combination of pre- and post-click marketing  is what ensures lead generation success.

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PPC NETWORKS

We have proven experience managing pay-per-click advertising campaigns on Google (AdWords), Bing (Bing Ads), LinkedIn and other search networks.

We dynamically allocate your budget across multiple campaigns and networks to maximize your advertising results.

PPC METHODOLOGY

Our team of Senior PPC Experts have years of experience implementing our proven PPC methodology.  Expertise includes:

  • Developing PPC media plans
  • Setting-up or auditing campaigns
  • Researching and selecting keywords
  • Establishing match-types
  • Writing ad copy variations to test
  • Creating compelling Calls-to-Action
  • Selecting appropriate landing pages
  • Conducting a competitive PPC analysis
  • Ensuring conversion tracking is working properly
  • Establishing call tracking
  • Ensuring accurate linkage to analytics platforms
  • Implementing UTM tagging for detailed analysis and CRM integration
  • Determining appropriate ad serving: geo-targeting, day-parting, device-targeting
  • Setting budgets and bids
  • Automated bid optimization
  • Dynamic budget allocation
  • Results reporting
  • Ongoing optimization and improvement plans

MAXIMIZE YOUR ADVERTISING ROI

We combine PPC advertising campaigns with landing page testing to maximize conversion rate and continually improve your Return On Ad Spend (ROAS).

Our proven PPC campaign optimization methodology combines human expertise, creative marketing, ongoing testing, and automation.

Our Pay-Per-Click Advertising Services

  • PPC program strategy
  • PPC media plan
  • PPC account set-up
  • Campaign structure
  • Campaign optimization
  • Keyword management
  • Ad copy testing
  • Budget management
  • Automated bid optimization
  • Geo-targeting
  • Day-parting
  • Device targeting
  • PPC results reporting
  • Landing page testing