SmartSearch Virtual Usability Testing

Use Real People to Help Improve Your B2B Website

SmartSearch Marketing Virtual Usability Testing offers B2B businesses fast, affordable feedback from potential customers enabling companies to improve the website experience — keeping their web visitors engaged and increasing website conversions.

What Happens After The Click?

Search engine optimization (SEO) and pay per click (PPC) ad campaigns help B2B customers cost-effectively find and drive prospects to websites, but what comes next? What happens after prospects click through to a website? By improving visitors’ post-click experience B2B businesses see a significant increase in quality leads, customers and revenue.

Real People, Valuable Feedback

SmartSearch Virtual Usability Testing enlists pre-screened, real people who ‘think aloud’ as they work through typical tasks on a website evaluating the functionality of the website. Businesses can boost conversions and keep customers by discovering where – and why – users get confused or frustrated.

Actionable Results

SmartSearch Virtual Usability Testing provides B2B businesses actionable results to help determine if visitors know what the site is about, and to see if visitors can easily navigate the site while continually being engaged. B2B marketers receive specific recommendations for benchmarks and best practices to turn more visitors into customers and sales.

SmartSearch Virtual Usability Testing is the most cost-effective — and quickest —method to gain valuable feedback from real people.

SmartSearch combines traditional search marketing solutions – from SEO to PPC advertising – with post-click website enhancements such as conversion rate optimization (CRO), usability, analytics, and more. This approach takes into consideration a web visitor’s entire online behavior, and provides end-to-end accountability for bottom line business results.