SmartSearch Usability Scorecard

Assess and Improve Your B2B Website

Drive quality leads
Keep customers engaged
Increase revenue

Improve your B2B website with the SmartSearch Usability Scorecard, a website assessment and rating system that uses industry best practices to help B2B businesses modify websites to keep customers engaged, increase revenue, and improve conversions.

How Does Your Site Perform?

A company’s website is an integral part of their comprehensive marketing strategy. Focusing on website usability and visitor conversion improves not only search marketing results, but enhances all marketing efforts. By focusing on and improving a web visitors’ post-click experience businesses will see a significant increase in quality leads, customers and revenue. SmartSearch works with B2B businesses to improve website usability, engagement, and increase website conversions.

We Measure Effectiveness

The SmartSearch Usability Scorecard uses a 1-5 rating scale to measure the effectiveness of a website’s performance and design based on industry best practices. The Scorecard also includes specific recommendations to improve visitor engagement and increase conversions — helping B2B businesses turn more web visitors into customers.

“A B2B business website should perform at maximum value converting more leads into customers.”

Your Scorecard: What We Test

The SmartSearch Usability Scorecard uses a dashboard approach to provide recommendations on how B2B businesses can improve five different aspects of a website that affect ease of use, and how quickly a conversion can be made. The five areas include:

Accessibility

How fast does your site load?

How accessible is your site for disabled visitors?

Identity

Is it clear who you are, what you do and why you are different?

Navigation

How does the visitor get around your site?

Is you site easy and intuitive to use?

Content

Is the content relevant to the visitor?

Is the content easy to ready, understand and absorb?

Conversion

Is it clear what you want the visitor to do on the site, where you want them to go?

SmartSearch Marketing combines traditional search marketing solutions – from search engine optimization (SEO) to pay per click (PPC) advertising – with post-click enhancements such as conversion rate optimization (CRO), usability, analytics, and more. This approach takes into consideration a customers’ entire online behavior, and provides end-to-end accountability for bottom line business results.