B2B Search Marketing
Search Solutions for Companies with a Complex Sales Cycle
Have a Complex Sales Cycle? Need B2B Lead Generation?
Whether your company serves business, or consumers, or both – you’ll benefit from our experience and expertise in helping firms with complex sales cycles.
You’ll Profit From Our Expertise in the Intricacies of B2B Search Behavior
We offer B2B online marketing experience and expertise serving companies with:
- Complex product or service
- High-consideration purchase
- Important, emotional or expensive product or service
- Long research and buying cycle
- Multiple buyers and influencers involved
- Delayed purchase
- Negotiation and/or purchase often occurs offline
Learn more about our B2B services.
We specialize in generating leads and acquiring customers for companies with complex sales cycles.
B2B Lead Generation and Customer Acquisition Solutions
We specialize in finding highly-qualified prospects, driving online engagement, and motivating contact so your sales team can effectively close more business.
Our Find > Drive > Engage > Convert methodology has proven successful for many firms – some who strongly rely on their B2B search marketing program to generate leads and acquire customers.
We understand the intricacies of searcher behavior – from B2B lead generation to customer acquisition – as it evolves across the research and buying cycle.
You’ll reach prospects through the entire buying cycle with SmartSearch Marketing. Our search marketing programs increase awareness, enhance positioning, increase leads, and maximize ROI.
You’ll Reach Prospects Through the Entire Buying Cycle
Partner With the B2B Online Marketing Specialists
SmartSearch Marketing is recognized as an industry-leading B2B search marketing agency by organizations and publications, ranging from BtoB Online to Business.com.
B2B Lead Generation Success Story
SmartSearch is featured in this Forrester B2B online marketing case study. The study details how SmartSearch reduced B2B lead generation costs by 500% in three months.
“During the past two years, Epicor Software built a paid search marketing program that today provides a good model for B2B marketers initiating search marketing or those looking to better use search to drive leads.”
In the First Three Months, Epicor’s Cost-Per-Lead Dropped 500%
“By targeting specific audiences with paid search and integrating it with its overall prospect development activity, Epicor Software dropped its cost-per-lead from search engines by 500% and made paid placement one of its most prolific sources of qualified leads…
In the first three months working with SmartSearch Marketing, Epicor’s cost-per-lead from search engines dropped 500%.”
Full Case Study: Boosting B-to-B Results (subscription required)
Contact SmartSearch Marketing to learn more about our B2B and Complex Sales solutions.