Your website traffic is increasing.  Great news! Just one question, are you getting any actual leads from your website? In any business you can do all of the marketing you want, but at the end of the day if you’re not getting any legit leads and converting those leads, it’s not worth it.  Traffic and rankings are a good story but your website conversion is where the cash is. So, how do you convert traffic to solid leads?

Speak the Language Your Users Want to Hear: Understand Your Prospect

It’s simple. Are you speaking to your demographic? If a prospect can relate to the content and understand who you are and what you stand for, then they are more likely to respond to your message. Make sure your website has a good value proposition and call to action. Your website users need a reason to act and need to know how to act. Turn the prospect into a lead!

Make it as Easy as 1-2-3

When considering the design of your website, put yourself in the user’s shoes.  Is it easy to get around your website? Can they get from one place to the other without getting “lost”?  Are you guiding them through a process that will end in the generation of a lead?

The attention span of a web user is very short and it’s very easy for them to leave your site.  With an easily navigated site that leads the user through the content ultimately to a conversion point, you’ll enjoy an increased website conversion rate and a better quality of lead.

You Must Test for Success

Once your site goes live you can’t just let it sit. You need to treat your website as if it is a living organism that is constantly changing with the world. It is important to continually make updates to keep up with current events within your industry.  In order to see what works and doesn’t you should test your site, especially your key conversion points.  Test different content and calls to action, different layouts, forms, graphics and more.

Take the time to discover what’s causing your users to take action on your site; what is converting them to leads and what isn’t.  Testing your site is essential to maximize success.

Put it All Together and Earn the Dough

With relevant content that peaks the interest of your potential customer or client, combined with an easy to navigate design, and finally testing to find the right combination of parts, you’ll have a lot more to talk about than just traffic. You’ll be reaping the benefits of high website conversion rates and good qualified leads that you can take to the bank.