Landing Page Testing & Message Match Increase Conversions
A great way to increase website conversion rates is to utilize message match.
What is Message Match?
Message match is a way to align messages throughout various mediums. In our case, we align messages from search engine – to PPC ad copy – to landing pages and microsites.
This has proven to be extremely successful for our clients. In fact, our recent case study highlights increased conversion rates from 0 – 16%. See how message match and landing page testing can help website visitors become more engaged – generating more quality leads.
How to use Message Match
Advertising platforms like Google AdWords have some message alignment capabilities. For example, a feature called keyword insertion allows advertisers to dynamically update their ad copy – incorporating that same keyword the user just searched for.
That’s a great first step in aligning messages and it may even increase clicks since your ad is now more relevant to what the user actually searched. But, taking it another step further, you can also employ software platforms that dynamically insert these same keywords into the text, headlines, and elements on a landing page. This is where we’ve seen the real difference.
At SmartSearch, we partner with ion interactive, and have found great success in using their platform, LiveBall. Combining the capabilities of LiveBall with our PPC strategies allow us to have complete message alignment: from the keyword searched, to the PPC ad, to messages on landing pages.
Improve Website Conversions
This total message alignment has drastically improved conversion rates, and respectively, helps our clients generate more quality leads.
If you’d like more information on how message match and landing page testing can help visitors engage with your website further, please contact SmartSearch Marketing. We are more than happy to discuss potential efforts that can greatly improve your marketing ROI.