B-to-B Search Marketing Strategy Guide (PDF)
B-to-B search marketing guide with SEO tips, tips for optimizing B-to-B                 paid search campaigns, and strategy checklist.

B-to-B Search Marketing Report (PDF)
B-to-B search market trends, changing perceptions, shifting budgets, the        challenge & opportunity, and more.

Search Engine Marketing Industry Report (PDF)
Online marketing and search marketing facts.  Media consumption, Ad spend,        growth rates, shifting budgets, and cost-per-lead data.

The Search Engine Marketer's Resource Guide (PDF)
Online tools, charts, guides, directories, books, blogs and more.  All for search        marketers.

Forrester Case Study: Boosting B-to-B Results (subscription required)
 “During the past two years, Epicor Software built a paid search marketing        program that today provides a good model for B2B marketers initiating search        marketing or those looking to better use search to drive leads. By targeting        specific audiences with paid search and integrating it with its overall lead        development activity, Epicor Software dropped its cost-per-lead from search        engines by 500% and made paid placement one of its most prolific sources of        qualified leads...In the first three months working with SmartSearch        Marketing, Epicor’s cost-per-lead from search engines dropped 500%.”

B-to-B Search Advertising Case Study
See how Alpha Software tripled leads while reducing marketing costs.

Conversion Improvements for B-to-B Client
Rapid, systematic testing of landing pages allowed this ERP software company        to reduce cost/lead from $500 to $70 in 3 months.

Campaign Optimization & Landing Pages Improve Marketing ROI
Find out why Sunstone Circuits now outsources their search marketing        program to SmartSearch. See how SmartSearch implemented a rigorous        testing program for both the PPC campaign and landing pages to dramatically        improve marketing ROI.

       BMA
       Denver, CO
       February 2007
B-to-B Search Marketing Tips (PDF)

       Search Engine Strategies
       Chicago, IL
       December 2006
Local Search Marketing Tips (PDF)

B2B Search Marketing Solutions (PDF)

       DMB Marketing Conference
       Scottsdale AZ
       September 2006
Converting Search Leads into Customers (PDF)

       Ad:Tech
       Chicago, IL
       July 2006
Managing Complex Search Campaigns (PDF)

       Search Engine Strategies
       London, England
       June 2006
Perfecting Search Ad Campaigns (PDF)

       ACCM Catalog Conference
       Chicago, IL
       May 2006
Search Marketing for Merchants (PDF)

       Search Engine Strategies
       Nanjing, China
       March 2006
       Effective Search Advertising