- Search Engine Strategies
San Jose
August 18-21, 2008 - Marketing Sherpa B2B Demand Generation Summit
San Francisco
October 26–28, 2008 - Search Marketing Expo - East
New York City
October 6-8, 2008
Search marketing educates prospects and drives highly-targeted online leads.
Website Usability and Conversion
Getting prospects to your website is only half the battle! Peak^Conversion™ is our rapid, iterative conversion improvement process, designed to convert visitors into action-takers, leads and sales.
| SmartSearch Marketing integrates industry best practices and proven conversion methods into customer landing pages to significantly improve website results. Utilizing our Sales Cycle Persona Matrix™ we identify various types of website visitors and what stage of the buying cycle they have reached. We identify desired online actions for each type of visitor and build a clear path to conversion.  |
For companies with long, complicated sales cycles and offline or delayed transactions, SmartSearch is able to integrate search-generated lead data into a CRM or sales management system, enabling granular tracking of the lead from search clear through to ultimate sale.
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