Search Marketing Resources
Discover How Search Marketing Can Improve Your Bottom Line.
Free Reports
Search Marketing Presentations
Search Marketing Industry Research
Free Reports
Customized for your organization, these reports can help you identify areas of opportunity for your search marketing programs. Contact SmartSearch Marketing today to find out more.
Free ROI Calculator
Request your customized opportunity assessment. SmartSearch Marketing has developed a ROI calculator with interactive features, allowing you to estimate your ROI based on SEO and PPC variables.
Search Marketing Audit
Receive a customized search marketing audit on your existing programs. Want to know your potential for increasing ROI for your SEO and PPC programs? Contact SmartSearch Marketing today.
Competitive Analysis
Receive a customized search marketing competitive analysis, revealing areas for improvement with your search programs. Determine how visible your competitors are compared to you within organic and paid search results.
Conversion Improvement Analysis
Get your complimentary conversion improvement analysis. This report highlights areas for improvement on your landing pages. Encourage website visitors to take action. Contact SmartSearch Marketing today.
Search Marketing Presentations
Find useful tips and information including facts, data, search marketing strategies & insights. These presentations were created by members of the SmartSearch Marketing Team and presented at industry conferences such as Search Engine Strategies and Search Marketing Expo (SMX).
SMX East
Conversion Optimization Science (Download PDF)
Search Marketing Expo – SMX East New York 2010
Presented by: Patricia Hursh
This presentation reviews the current state of the website testing industry – summarizing the benefits of testing, common elements tested, challenges, and expected lift or improvement. Learn what to test based on specific business goals, market intelligence, and analytics data for the biggest impact on ROI.
SES New York
Advanced B2B Search Marketing (Download PDF) 
Search Engine Strategies New York 2010
Presented by: Patricia Hursh
This presentation summarizes recent market studies showing how business buyers use search engines throughout the entire buying process. B2B search advertising tips are also provided including the benefits of offering “action options” and simplifying registration forms.
SMX London
Search Ad Quality, Under the Microscope (Download PDF) 
Search Marketing Expo – SMX Advanced London 2010
Presented by: Patricia Hursh
This presentation discusses quality score considerations that advertisers must carefully evaluate. It is critically important to understand the relationship between website traffic and leads, customers and sales. Popular ads with high click-through-rates produce high Quality Scores and increased traffic. But, specific scenarios are given to illustrate situations where traffic quality is much more important than traffic quantity. The pros and cons of using pre-qualifying ad copy are also addressed.
SES New York
Advanced Paid Search Techniques (Download PDF) 
Search Engine Strategies New York
Presented by: Patricia Hursh
Tips on the best way to align your search advertising campaigns to customers’ changing needs as they move through the research and buying process. Also, industry data showing a strong correlation between search marketing and brand awareness, recall and purchase intent.
Search Marketing Industry Research
Learn about the search marketing industry, trends, opportunities, and more with these reports and research from authoritative leaders.
SEMPO
2010 State of Search Engine Marketing Report
Industry to Grow from $14.6 Billion in 2009 to $16.6 Billion in 2010
Business.com
B2B Search Strategy Summit
Top 5 Takeaways from the conference
Forbes
The Rise of the Digital C-Suite
How Executives Locate and Filter Business Information
comScore
2010 Search Engine Rankings
Monthly analysis of the U.S. search marketplace
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