SmartSearch Marketing Now Offers Virtual Usability Testing for B2B Websites To Help Keep Customers Engaged and Increase Website Conversions

 

Boulder, CO (PRWEB) October 17, 2012

SmartSearch Marketing, a full-service search engine marketing agency, and a Google AdWords Certified Partner, announced today that it now offers Virtual Usability Testing to provide B2B businesses fast, affordable website feedback from potential customers enabling companies to improve the website experience — keeping their web visitors engaged and increasing website conversions.

SmartSearch Virtual Usability Testing enlists pre-screened, real people who ‘think aloud’ as they work through typical tasks on a website evaluating the functionality of the website. Businesses can boost conversions and keep customers by discovering where – and why – users get confused or frustrated.

Search engine optimization (SEO) and pay per click (PPC) ad campaigns help B2B customers cost-effectively find and drive prospects to websites, but what comes next? What happens after prospects click through to a website? By improving visitors’ post-click experience B2B businesses see a significant increase in quality leads, customers and revenue.

SmartSearch Virtual Usability Testing provides B2B businesses actionable results to help determine if visitors know what the site is about, and can easily navigate the site while continually being engaged. The SmartSearch Virtual Usability Test gives B2B marketers specific recommendations for benchmarks and best practices to turn more visitors into customers and sales.

“It is important B2B businesses know their websites are effective marketing and lead generation tools,” said Patricia Hursh, chief client officer for SmartSearch Marketing. “SmartSearch Virtual Usability Testing is the most cost-effective — and quickest — method to gain valuable feedback from real people. A B2B business can use the information to immediately improve websites, and start turning more leads into customers.”

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Kerry Allen
SmartSearch Marketing, Public Relations
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