newsrelease icon B2B SEO Firm SmartSearch Marketing Adds Senior Paid Search Expert

B2B SEO Firm SmartSearch Marketing Adds Senior Paid Search Expert

SmartSearch Marketing Continues to Grow PPC Team to Serve Client Growth

Boulder, CO – January 15, 2013 –

SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google Adwords Certified Partner, announced today that senior paid search expert Kelly Malm has joined the SmartSearch PPC Services team. Malm will boost capacity and provide increased expertise in paid search for SmartSearch Marketing B2B customers.

SmartSearch Marketing is a full-service B2B search engine marketing agency that helps their clients generate leads, acquire new customers, and optimize online brand position. SmartSearch does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, and local search.

Malm is a senior pay per click (PPC) expert with more than 15 years of experience in web marketing. She has helped a variety of B2B and B2C companies improve their marketing results including TrendMicro, Bank of America (MBNA), Discover, Comcast, and Getty Images.

In her new role, Malm will direct campaign performance management and strategic planning initiatives for SmartSearch Marketing’s clients. She also will lead the company’s partnership with Google’s DoubleClick search team — implementing tools and technology to continuously improve results for SmartSearch clients.

Previously Malm worked with Parallel Path, TagMan and Didit. She holds a Bachelor of Science, Marketing, from Plymouth State University.

About SmartSearch Marketing

SmartSearch Marketing’s uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers’ results from a prospect’s first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team.

SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:

Strategic planning
Search advertising
Search engine optimization
Media buying and creative services
Website usability
Landing page development
Conversion improvements
Marketing analytics
Local Search
Content Development

To learn more about SmartSearch Marketing, visit www.smartsearchmarketing.com.

Direct campaign performance management and strategic planning initiatives daily for PPC campaigns. Execution of all strategies and daily tactical work that supports the stability and growth of client campaigns.
- Oversight of DoubleClick Search, Google Tag Manager and additional platform deployments across all clients, development and implementation of best practices and business development opportunity analysis and consultation.