SmartSearch Marketing Blog

Enhanced Google Sitelinks Provides More Exposure in Search Results Well, at this point unless you’ve lived under a rock, the fact that Google announces another change shouldn’t be a surprise. After all, the search giant likes to keep users and SEO companies on their toes with regular changes and updates. This time the search mogul [...]

Testing is one of the key factors for successful PPC management.  Whether you’re testing landing pages, bids, positions, ad copy, keywords or campaigns, constantly making tweaks will ensure your program is always moving forward. Google launched AdWords Campaign Experiments (ACE) in early June, making it more efficient for PPC managers to test and measure. With [...]

We’ve all heard it a million times, “we guarantee you the best results.”  Then that guarantee simply turns into a broken promise.  As a business owner, there’s nothing more frustrating than investing in a marketing program or strategy and then not getting what you expected in return.  It doesn’t matter the business, broken promises and [...]

When looking at where money comes into most businesses, we can say with certainty, it comes through our customers. But how do new customers actually find our company in the first place? For some, it starts with a simple search query and often ends at the bottom of Page 1 search results. If your company [...]

  You have a website, now what? In a perfect world search engines would have a giant flashing sign that alerted the world your website was live, they would show your site first for all searches related to your products or services and millions of visitors would flock to your site. You are automatically king [...]

A great way to increase website conversion rates is to utilize message match. What is Message Match? Message match is a way to align messages throughout various mediums. In our case, we align messages from search engine – to PPC ad copy – to landing pages and microsites. This has proven to be extremely successful [...]

Back in March of this year, Google introduced the +1 button as a way for people to help each other locate websites and pages that have great information. As Google points out, “search results can be more helpful, and more personal, when recommendations from the people you trust are there to guide your way.” The [...]

  Sound familiar? “We’re generating leads but not closing more business.” This is a well-known challenge for many marketers and B2B companies. Lead Quality vs. Quantity We all know the importance of lead quality vs. quantity – and this is exactly why the feedback loop between sales and marketing teams is so crucial. In my [...]

As it always has, SEO continues to change at a rapid pace. With increased frequency the search engines, especially Google, make continual changes and updates to their algorithms. SEO by itself is already challenging enough, add the continual changes, and the difficulty of implementing successful SEO only increases. We have developed a strategic approach to [...]

Many news outlets are buzzing about Google’s reaction to the discovery that large companies such as JC Penny, Forbes and Overstock.com have been manipulating the search results with tactics not considered compliant with the search engines webmaster guidelines. Google Takes on Links Recently, JC Penny saw their rankings drop after being associated with a suspicious [...]