SmartSearch Marketing Blog

by Dale Hursh, President, SmartSearch Marketing In business-to-business (B2B) web marketing, your success depends on converting web visitors into qualified leads. Perhaps you have plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers? Unless it’s 100%, you can improve. So marketers like [...]

The days of separation between the social marketing world and the search engine optimization world are over.  With the continued surge of social marketing and the increased competitive nature of search marketing, it’s important that search marketing agencies include a cohesive social marketing strategy in their search engine optimization packages. In order to be successful [...]

How are Microsites and Landing Pages Different? A microsite is a “mini website” with multiple pages and usually some type of navigation bar. The visitor can browse around the site and determine what is content important to them. A landing page can also have multiple pages (multi-step landing page) but there is generally one or [...]

Accountability in B2B SEO To some B2B companies, Search Engine Optimization (SEO) can seem like a mysterious practice.  The fact that the industry has those so called “Black Hat” SEO agencies making ridiculous promises can make understanding SEO even harder.  So how do you know you have chosen the correct agency to manage your B2B [...]

With the recent passing of Steve Jobs you can’t help but think of how much the world has changed with technology.  It’s amazing that a video can be shot on your cell phone one minute and passed around the world the next.  For B2B companies, search marketing technology has revolutionized the way businesses reach their [...]

Your website traffic is increasing.  Great news! Just one question, are you getting any actual leads from your website? In any business you can do all of the marketing you want, but at the end of the day if you’re not getting any legit leads and converting those leads, it’s not worth it.  Traffic and [...]

Increasing web traffic is only the first step to improving results. Getting that website traffic to convert is the next challenge. There are ways to increase web traffic, especially if you’re willing to buy display ads and/or increase your paid search spend. You can even pay for social media traffic via StumbleUpon, Facebook, and LinkedIn. [...]

Enhanced Google Sitelinks Provides More Exposure in Search Results Well, at this point unless you’ve lived under a rock, the fact that Google announces another change shouldn’t be a surprise. After all, the search giant likes to keep users and SEO companies on their toes with regular changes and updates. This time the search mogul [...]

Testing is one of the key factors for successful PPC management.  Whether you’re testing landing pages, bids, positions, ad copy, keywords or campaigns, constantly making tweaks will ensure your program is always moving forward. Google launched AdWords Campaign Experiments (ACE) in early June, making it more efficient for PPC managers to test and measure. With [...]

We’ve all heard it a million times, “we guarantee you the best results.”  Then that guarantee simply turns into a broken promise.  As a business owner, there’s nothing more frustrating than investing in a marketing program or strategy and then not getting what you expected in return.  It doesn’t matter the business, broken promises and [...]