SmartSearch Marketing Blog

Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads: https://www.linkedin.com/ads/ LinkedIn Ads is an offering from the popular [...]

By Patricia Hursh, President and Founder, SmartSearch Marketing In search marketing it’s essential to track conversions, such as contact forms, white paper downloads, and webinar registrations. But if that’s your sole focus, you’re likely miscalculating and underestimating your ROI on search marketing. Gain insight into your web visitor behavior and boost sales when you request [...]

By Dale Hursh, President, SmartSearch Marketing In business-to-business (B2B) web marketing, the #1 key to your success is converting web visitors into leads and sales. Perhaps you’ve got plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers? Unless it’s 100%, you can [...]

by Dale Hursh, President, SmartSearch Marketing In business-to-business (B2B) web marketing, your success depends on converting web visitors into qualified leads. Perhaps you have plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers? Unless it’s 100%, you can improve. So marketers like [...]

The days of separation between the social marketing world and the search engine optimization world are over.  With the continued surge of social marketing and the increased competitive nature of search marketing, it’s important that search marketing agencies include a cohesive social marketing strategy in their search engine optimization packages. In order to be successful [...]

How are Microsites and Landing Pages Different? A microsite is a “mini website” with multiple pages and usually some type of navigation bar. The visitor can browse around the site and determine what is content important to them. A landing page can also have multiple pages (multi-step landing page) but there is generally one or [...]

Accountability in B2B SEO To some B2B companies, Search Engine Optimization (SEO) can seem like a mysterious practice.  The fact that the industry has those so called “Black Hat” SEO agencies making ridiculous promises can make understanding SEO even harder.  So how do you know you have chosen the correct agency to manage your B2B [...]

With the recent passing of Steve Jobs you can’t help but think of how much the world has changed with technology.  It’s amazing that a video can be shot on your cell phone one minute and passed around the world the next.  For B2B companies, search marketing technology has revolutionized the way businesses reach their [...]

Your website traffic is increasing.  Great news! Just one question, are you getting any actual leads from your website? In any business you can do all of the marketing you want, but at the end of the day if you’re not getting any legit leads and converting those leads, it’s not worth it.  Traffic and [...]

Increasing web traffic is only the first step to improving results. Getting that website traffic to convert is the next challenge. There are ways to increase web traffic, especially if you’re willing to buy display ads and/or increase your paid search spend. You can even pay for social media traffic via StumbleUpon, Facebook, and LinkedIn. [...]