Google changed the game in May, 2016 with how title tags and meta descriptions display on the SERP. Relying on character count to ensure your titles and descriptions display properly no longer works. Now, you must manage your data to a specific pixel width and incorporate bold keywords, publication date and rich snippets into your display. We built a tool to help you visualize how your meta data will appear on Google with these new changes.
Title Tags: Title Tags are now based on a 6oo pixel (px) width limit. We see some Title Tags of up to 70 characters in length, but results vary depending on the size of specific characters included. For example “W” uses more space than “I”. Once past the 600px limit you will see the dreaded “…”, which makes your listing less effective and can lower response rate and clicks. Also, when a search query keyword is found in a Title Tag, it is shown as bold thus increasing the pixel width of these characters.
Description Tag: The Description Tag is also based on a 600px width limit, but now we sometimes see 2 or 3 lines of description text. Most descriptions shown are 156-160 characters on 2 lines, but we do see some instances of 3 lines of around 275 characters. The SmartSearch Marketing Preview Tool is based on 156 characters in the description field, as a conservative estimate.
**Disclaimer** Providing a tool that mimics the Google SERP is complex as there are many variables and frequent changes. For these reasons the SmartSearch Marketing Title Tag Preview Tool may not mimic actual Google results perfectly. This tool should be used as a guide designed to help you visualize how your organic listing will be displayed on Google.