Skills. Experience. Results.

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See how we have helped clients meet and beat their business goals – even with challenging market conditions.

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Paid Search Case Study

Switch to SmartSearch Marketing and Dramatically Improve Lead Generation Results

See why one B2B high-tech company switched vendors and hired SmartSearch Marketing to manage their paid search program. Results include a dramatic increase in lead volume with a simultaneous decrease in lead cost within the first 12 months of the partnership.

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Local Search Case Study

Local Content Increases Website Traffic by 92%

Our client is one of the largest networks of franchise-owned food chains in Canada, with over 380 store locations coast to coast. SmartSearch Marketing manages this company’s local search program, local business listings, and online customer reviews.

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Usability & Conversion Case Study

Dynamic Content Increases Conversion Rates

SmartSearch utilized dynamic content on PPC landing pages to align the searchers’ query, with ad copy, with the landing page headline. See how this program resulted in substantial increases in prospect engagement and conversions (leads).

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Paid Search Case Study

Increase Lead Volume and Improve Quality (Simultaneously)

We implemented an aggressive PPC campaign improvement plan that involved analyzing keywords by customers’ buy-cycle-phase. Keywords, ad copy, and downloadable assets were all aligned with prospects’ needs at each stage of their research and buying process. See how we increased lead volume by 97% and reduced lead cost by 49% for this B2B software company.

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Local Search Case Study

Improve Your Local Search Marketing

SmartSearch managed individual local business listings for more than 200 hospitals located across 29 states. By improving the accuracy and completeness of each listing, website traffic increased by more over 750% – in less than 15 months.

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Conversion Improvement Case Study

Landing Page Testing Improves Lead Volume and Quality

Downloadable assets, calls-to-action, and registration forms were all key elements of a PPC landing page testing program. See how this rapid, iterative testing plan more than doubled conversation rate and simultaneously improved lead quality for this ERP software company.

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SEO Case Study

Content Creation and Optimization Services for Improved SEO Results

SmartSearch Marketing created new website content for this national ISP company. We optimized these new webpages for specific high-priority keywords. See how we placed the content on the clients’ website for maximum SEO value without interfering with the online ordering process.

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