News

23
Jul

SmartSearch Marketing Website Analytics Expert: Kate Powell

Meet Kate Powell, Website Analytics Expert for SmartSearch Marketing. Kate manages the website analytics strategy for SmartSearch Marketing B2B clients, and leads the company’s Website Analytics Team. Kate ensures SmartSearch Marketing B2B clients achieve maximum ROI for their search marketing efforts.

Kate’s expertise and collaboration with the SmartSearch Marketing Website Analytics Team provides clients valuable intelligence—from a prospect’s first search all the way through to customer acquisition and sale. Across the entire customer lifecycle, Kate provides valuable insights — tracking all visitor behavior, whether online or off, immediate or delayed conversions. Kate helps improve rankings and increase web traffic by measuring analytics, then utilizing tactics available through search engine optimization (SEO), pay per click (PPC), and other online marketing strategies.

Before joining SmartSearch Marketing, Kate worked as an independent search consultant for local, national and international businesses. Kate’s success with an array of clients over the years, and experience in both PPC and SEO, puts her in the ideal position for delivering success to SmartSearch Marketing B2B clients. Kate holds an undergraduate degree in advertising from Penn State University.

“Being a part of such an exciting and evolving industry makes my job new and different every day,” says Kate. “Plus, there is a great pay off when you see your clients succeed.”

17
Jul

SmartSearch Adds Google AdWords Certified Expert to Growing Team

SmartSearch Marketing has added Karima Hamamsy, a Google Adwords Certified expert, to the SmartSearch Marketing Pay Per Click (PPC) Management team to boost capacity and enhance expertise for SmartSearch Marketing clients. All SmartSearch Marketing clients are guaranteed to have a Google AdWords Certified expert serving them as part of their integrated agency team.

Hamamsy will direct PPC engagements and manage Google AdWords campaigns for the agency’s B2B clients. Her expertise involves the optimization of online marketing programs across multiple platforms such as PPC search networks, video, mobile, social and display.

As an “individually qualified” Google AdWords Certified expert, Hamamsy provides proven expertise in Google account management including expert knowledge of the latest AdWords’ features and functions for SmartSearch Marketing B2B clients. Individual qualification in the Google AdWords Certification program is a way of demonstrating proficiency in Google AdWords attained by studying for and passing the Google certification exams including one fundamentals exam and one advanced exam.

Hamamsy previously held positions at Google where she provided support for a range of clients from small business to Fortune 100 travel companies. Her experience includes hands-on expertise in pay per click (PPC) advertising, online marketing, and search engine marketing. Hamamsy holds a Bachelor of Arts degree from Dartmouth College.

 

10
Jul

SmartSearch Marketing Adds SEO Expert and WebTrends Certified Analyst to Search Engine Marketing Team

SmartSearch Marketing has added John Knox, a search engine optimization expert and WebTrends Certified Analyst, to the SmartSearch Marketing SEO Services Team. Knox will boost capacity and provide increased proficiency in search account management for SmartSearch Marketing B2B customers.

Knox will develop comprehensive SEO solutions for SmartSearch Marketing clients and will manage the agency’s teams that implement these SEO programs. With over ten years experience in online and search marketing, John brings a wide-range of skills and experience to SmartSearch Marketing including hands-on expertise in search engine optimization (SEO), pay per click (PPC) advertising, affiliate marketing, comparison shopping engines, social media, viral linking strategy, mobile campaigns, display advertising and remarketing.  John’s successful track record includes large client engagements and management of project teams for B2B and B2C companies. John holds a Bachelor of Science degree from Colorado State University.

5
Jul

SmartSearch Marketing B2B Local Search Expert: Dan Stratford

Meet Dan Stratford, Local Search Specialist for SmartSearch Marketing.  As Local Search Specialist for SmartSearch Marketing, Dan manages local search programs for SmartSearch Marketing B2B clients.

Dan helps SmartSearch Marketing B2B clients achieve maximum ROI for their search marketing efforts by utilizing the best tactics available in search engine optimization (SEO), pay per click (PPC), and other online marketing strategies.

Dan’s local search expertise helps B2B businesses improve rankings for local search terms in traditional organic results including optimizing content for better rankings in Google Places, Bing Local, Yahoo!, Yelp, and other local search sites.

Before joining SmartSearch Marketing, Dan worked as an independent search marketing consultant for local, national and international businesses. Dan started his career in Interent marketing in 1997 when he first began utilizing email marketing for business development. In 2002, he transferred his skills to search marketing, and worked as a regional search marketing consultant for Dex Media and LexisNexis, where he developed search marketing services for their clients, and developed and managed individual programs for businesses.

Dan’s passions outside of search marketing include his family, coaching soccer and enjoying Colorado’s outdoor lifestyle.

 

27
Jun

SmartSearch Marketing B2B Conversion Expert: Abraham Nord

Meet Abraham Nord, SmartSearch Marketing B2B Conversion Expert

As Team Lead, Conversion, Abraham manages conversion strategy for SmartSearch Marketing, and leads the company’s conversion improvement team. Abraham, who joined SmartSearch Marketing in 2010, previously managed his own online retail store. His experience includes web design, marketing, advertising, customer relations, and personnel management. Abraham graduated in web design and interactive media from The Art Institute of Colorado, and holds an undergraduate degree in fine arts from Drake University.

For SmartSearch Marketing, Abraham helps B2B clients increase their conversion rates on existing and new websites. Using analytics and usability data he also helps clients improve their website visitor’s overall user experience. In working with the SmartSearch Marketing PPC department, Abraham helps increase the effectiveness of these programs through highly specific and optimized PPC microsites and landing pages. Continual conversion improvement testing of these microsites and landing pages exponentially increases PPC results, and provides valuable insights for clients to use on their corporate website or other marketing initiatives.

In addition to search marketing, Abraham enjoys spending time with his wife, camping, hiking, and playing tennis and racquetball. “I was drawn to conversion improvement because of the ability to continually improve the online experience through testing – and by learning from each client’s particular audience and goals,” says Abraham. “It’s exciting to see clients take our lessons learned and apply them to other marketing initiatives.”

 

25
Jun

SmartSearch Marketing Ranked Best Integrated Search (SEO & PPC) Company

SmartSearch Marketing has been ranked as a “top company” in the Best Integrated Search (SEO & PPC) Company category by www.topseos.com. SmartSearch Marketing has been included in the top 30 ranking for more than 12 consecutive months with an overall score an impressive 92%. Topseos.com, an independent authority on search vendors, completes an in-depth analysis of every vendor on the Best Integrated Search Company list by reviewing four key categories:

  • Vendor Processes
  • Keyword Selection
  • Internet Marketing Campaign Integration and Effectiveness
  • Cost Per Acquisition Minimization and Efficiency
  • Reporting

 

SmartSearch Marketing’s uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers’ results from a prospect’s first search all the way through to customer acquisition and sale. SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:

  • Strategic planning
  • Search advertising
  • Search engine optimization
  • Media buying and creative services
  • Website usability
  • Landing page development
  • Conversion improvements
  • Marketing analytics

 

See SmartSearch Marketing’s complete ranking from toseos.com at http://smartsearch-marketing.topseos.com/.

 

18
Jun

SmartSearch Marketing: 100% Certified Google Adwords Agency

SmartSearch Marketing, a Google Adwords Certified Partner, announced today that each member of its PPC team has reached the “Individual Qualified” status in the Google Adwords Certification Program — making SmartSearch Marketing a 100% Certified Google Adwords Agency. This ensures the entire SmartSearch Marketing Pay Per Click (PPC) team has been individually qualified by Google allowing SmartSearch Marketing to provide proficiency in Google account management including expert knowledge of the latest Adwords’ features and functions.

To become a Google Adwords Certified Partner in the Google AdWords Certification Program, a company must:

  • Have managed at least a $10,000 spend over 90 days
  • Have at least one individually qualified employee
  • Adhere to Google terms and conditions

 

Individual qualification is a way of demonstrating proficiency in Google AdWords, attained by studying for and passing the Google certification exams including one fundamentals exam and one advanced exam.

SmartSearch Marketing’s uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers’ results from a prospect’s first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team. SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:

  • Strategic planning
  • Search advertising
  • Search engine optimization
  • Media buying and creative services
  • Website usability
  • Landing page development
  • Conversion improvements
  • Marketing analytics

Visit the SmartSearch Marketing Google Adwords Partner listing.