Blog Post

13
Mar

Effective ABM Strategies for B2B Marketers

Account-Based Marketing (ABM) has become a large focus for B2B organizations.  The concept of casting a smaller net and focusing on key accounts and prospects is a massive departure from some traditional marketing strategies.  Marketers are now collaborating with their Sales counterparts (gasp!) to identify specific companies and individual stakeholders within those organizations they want to target, then creating customized strategies to engage those prospects. So how can an organization leverage ABM to improve their marketing and sales efforts? While the possibilities are pretty much endless, here are a few suggestions for B2B marketers who are new to AMB campaigns. Read more

27
Feb

The 3 Most Impactful Aspects of a Landing Page Test

Conversion testing ideas and options for a landing page can be virtually limitless. In this post I share the three aspects of a landing page that we have found to be most impactful in terms of increasing conversions, and specifically — registration form submissions.
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13
Feb

Is It Time for Your Annual PPC Check-Up?

Just like an annual physical exam, marketers should regularly conduct a PPC “check-up”.  The beginning of the year is a great time to do this type of assessment.  In this post I cover the most important campaign elements to review including ad extensions, site exclusions and search queries.  Improve the efficiency and effectiveness of your paid media program with a 2017 Check Up! Read more

31
Jan

Google Search Console Infrastructure Update? No Data Anomalies Posted.

Recently I logged into Google Search Console and I saw an Infrastructure Update at the top of the Site Error page. The message indicates that a Search Console update may cause “a change in data”. Read on to understand how many SEO experts are analyzing possible data anomalies… Read more

16
Nov

Google analytics pivot tables – structure and examples

By default, Google Analytics loads reports in the data table view. This setting can be changed to present data in another visual format. In this post I’ll discuss how to take advantage of Pivot Tables. I’ll show you how to modify pivot table options, structure and format to better analyze and understand website performance. Read more

28
Sep

Post-Conversion Engagement for the Digital Marketer

As a full-service B2B digital marketing agency we have seen that just working to capture a lead is not enough to fully realize the potential value of that lead. As prospects move thru the marketing and sales process lead data can be automatically imported into a marketing automation tool or CRM platform. These tools, and the processes required to utilize them, are numerous, complex and powerful. Here is a basic overview of the process. Read more

27
Sep

Penguin Now Part of Google’s Core Algorithm

Since it first arrived in April 2012, PENGUIN has become a household name in the search marketing world — with periodic updates causing a stir in the SEO community.  On September 23, 2016 Google announced that Penguin is now part of their core algorithm with real time, live implications.  Let’s take a look at the key changes associated with this announcement… Read more