Published Articles

Thought leadership in industry publications.

SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.


4 Ways Search Marketers Can Become More Effective Communicators

You may be great at your job, but are things getting lost in translation between you and the client? Contributor Kristie Colby shares tips for ensuring everyone’s getting their message across. Read the full text on:


Pros & Cons Of Responsive Design for Landing Page Testing

When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them. Read the full text on:


How Large Multi-Location Businesses Can Dominate In Local Search

Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It’s a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands… Read the full text on:


5 Tips To Kill The Competition In Local Search

If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical location. It will help you reach the 97% of consumers who search for local businesses online.

Google+ Local not only helps web searchers find and share local business information, it can also help your business get displayed near the top of Google SERPs. When a search is made with local intent, Google typically displays “blended results” that include Google+ Local listings at the top and organic results underneath — or, in some instances, the Google Local carousel will be shown at the top of the SERP. Read the full text on:


6 Ways Google Webmaster Tools Can Improve Your SEO Strategy

Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets.

In addition to technical analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve your on-page SEO. Read the full text on:


3 Must Dos for Landing Page Testing

Great landing pages do not happen over night or as a lucky happen stance. They are developed through many rounds of testing – some successful, some not. My experience with conversion improvement efforts and landing page testing has taught me three critical lessons:

  1. Don’t settle for the first big win
  2. Run both A/B and Multivariate (MVT) tests
  3. Nothing is too small to test.

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