SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.
Conversion – the one word that should drive most marketing decisions, but often doesn’t – is what we all want from a landing page. Converting a prospect into a bonafide lead, or better yet, a sale demonstrators landing page effectiveness. Companies invest big money in the who, what, where and how of the business through a website.The landing page might be beautiful, but it also needs to drive the desired results.
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Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change. Read the full text on:
Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning.
In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.
Here are seven key steps to creating a new Google AdWords account:
UTM tagging is a popular – but nevertheless mysterious – method of tagging URLs to edit or augment visitor data in Google Analytics. Even in the analytics industry, there is very little discussion or understanding around why or how UTM tagged links influence data in Analytics, which is unfortunate because UTM tags have a significant influence on the two most essential variables for every pageview: source and medium. Read the full text on:
Have you ever looked at your website performance and wondered why your web traffic dipped so significantly in November compared with October or other peak traffic months? Fluctuations in web traffic can be alarming, but they’re totally normal. Having a better understanding of the causes behind changes in web traffic can help B2B companies make better-informed digital marketing decisions…. Read the full text on: