SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.
Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience. Read the full text on:
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Read the full text on:
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Read the full text on:
How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion. Read the full text on:
Conversions are an important success metric, but they don’t tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account. Digital marketing involves a series of opportunities to engage prospective customers; focus on your buyer’s entire journey, not just their final destination. Read the full text on: