Published Articles

Thought leadership in industry publications.

SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.

11
Nov

7 Google Analytics reports that demystify your B2B audience

Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience. Read the full text on:

4
Nov

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Read the full text on:

9
Sep

The unexpected impact of Google automated ad extensions

What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Read the full text on:

16
Aug

7 tips to generate more leads on mobile devices

When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions. Read the full text on:

18
Jul

Improve B2B marketing results with Google Analytics

How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion. Read the full text on:

20
May

3 ways to improve B2B lead quality

Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts. Read the full text on:

25
Mar

Beyond last-click attribution: Other success metrics you should be tracking

Conversions are an important success metric, but they don’t tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account. Digital marketing involves a series of opportunities to engage prospective customers; focus on your buyer’s entire journey, not just their final destination. Read the full text on: