SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Read the full text on:
How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion. Read the full text on:
Conversions are an important success metric, but they don’t tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account. Digital marketing involves a series of opportunities to engage prospective customers; focus on your buyer’s entire journey, not just their final destination. Read the full text on:
Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI. Read the full text on: