Published Articles

Thought leadership in industry publications.

SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.


B2B marketing tips for an effective account-based marketing (ABM) strategy

What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities. Read the full text on:


How much should B2B companies invest in digital marketing?

What should your marketing budget look like if you’re a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data.

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5 B2B marketing tips to jump-start your 2017 results

Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.
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4 steps to make your organic listings more effective

How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. Read the full text on:


5 reasons advertisers should NOT ignore Bing Ads

Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.

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7 Google Analytics reports that demystify your B2B audience

Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience. Read the full text on:


Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Read the full text on: