Search Advertising Campaign Planning

SmartSearch Marketing will develop a customized, ready-to-implement search engine advertising plan for your business, based on your business goals, budget, and competitive situation. Our pay-per-click advertising plans are designed to maximize your return on search advertising investment.

We evaluate all pay-per-click advertising options as well as paid inclusion programs. We consider all the top search destinations as well as select smaller players. You receive a customized search engine advertising campaign that delivers maximum results.

Your pay-per-click advertising plan will include monthly cost estimates, expected Web site traffic, cost/order or cost/action estimates, and specific recommendations on:

• Search advertising networks to advertise on
• Master list of keywords & phrases
• Ad specifications (title, URL, description)
• Max Bids to set initially
• Metrics to track

Prices vary based on scope and complexity. Please contact us for more information or a price quote.